Bank On It

A major European financial institution acquired multiple brands over time through mergers and acquisitions. Due to this, they lacked brand recognition and awareness in many key parts of the world. How could they build a unified brand that matched the true success and scope of their business?

A current Rivia partner led the project with a consulting team and conducted a comprehensive global brand audit. The audit set the stage for the client and the team to create a new brand strategy, including marketing communications, a restructured global brand and marketing organization, and increased employee engagement. Thanks to a successful shift to a single-brand strategy integrated into virtually all touch points of the customer experience, the company moved from being a perceived regional brand to a top-ranked global brand.