Brand Awakening

A leading Scandinavian medical research foundation had been going steady for 30 years and grown beyond all expectations. The foundation suddenly found itself in a position where it had slipped in brand recognition. Competition for funding was increasing while the public’s major giving behavior was shifting to donating more overall but to fewer causes.

A current Rivia partner was called in by the foundation’s trustees to help define the future strategy and articulate a bolder vision. In doing so, the partner used a series of stakeholder dialogues. The result became a strategic platform for the organization that included the decision to hire a communications focused COO. The foundation is now the largest European donor in its field (state funding excluded).