Driving The Market

A major U.S. automotive company saw the trend of people increasingly using their trucks as offices and workshops. The opportunity: make the pickup truck a more useful destination for the job site. But how do you increase the usefulness of a truck?

A current Rivia partner identified a strategy that redefined the market and addressed constraints of the truck interior as well as storage and load space. The new approach led to perceiving the truck bed in an entirely new way and to customizations based on an expanded range of tasks and functions. Functional enhancements included partnerships with Master Lock, Garmin, and DeWalt by pairing category leaders with onboard features and capabilities.