Global Financial Services Brand

A massive financial institution was undergoing a top-to-bottom business process, organizational structure, and cultural overhaul to make it more responsive and effective. In four months, Rivia Partners helped develop and launch a new global brand strategy, client experience, and visual identity, which received accolades from the CEO and his senior leadership team, the board of directors, and across the organization. Many of the powerful country managers spontaneously adopted the new brand without encouragement. “Outstanding” and “exceeds expectations” performance ratings from client team members.