Keen Insight

A major European brand had set up its own nonprofit foundation to devote some of its resources to good causes, especially as it expanded into several developing and emerging markets. The CEO became personally involved; staff became very enthusiastic and arranged several successful fundraisers. The only problem was that ideas for maintaining the foundation for the long haul had not gone through the company’s usual rigorous process to ensure that they would work in reality.

A current Rivia partner was called in to help define the right type of business model and to propose the outline for developing an organization that could scale up in several countries. By combining business acumen with an understanding of social-impact drivers, the viability of the foundation was assessed and the operational model was redefined. In its new form, the foundation became the first of its kind, serving thousands of beneficiaries and increasing employee loyalty to the company as a result.