New Consumer Products
A global iconic brand had attempted and failed to successfully launch several new products and faced growing competitive pressure. Corporate staff pushed the creation of new product ideas out to the regions and gave them 10 weeks to come up with recommendations. In nine weeks, a team led by a Rivia Partner identified, developed, and thoroughly tested―qualitatively and quantitatively―three new product concepts. Two of the three are poised to launch in the brand’s largest market. “Outstanding” performance ratings from client team members.