Rivia’s specialty is speeding through innovation and brand consulting projects in under eight weeks, delivering outstanding results in a fraction of the time it takes other firms. This means our clients get to market faster with successful new products, services, and brands.

Despite moving quickly, our savvy global clients consistently provide us with "exceeds expectations" and "outstanding" quality ratings on post-engagement surveys.

With speed and excellence in mind, the Rivia offer:

  • Shortens initial phases because its experienced consultants bring extensive prior knowledge.
  • Simplifies by avoiding―unless absolutely necessary―complex, time-consuming analyses that are unlikely to produce meaningful insights or benefits.
  • Prioritizes near-term positive financial impacts and strategic benefits.
  • Includes services specifically designed to permanently slash the time to market period for our clients.

Rivia’s core services are:

  • Identify immediate market opportunities and create strategies.
  • Pinpoint, develop, and launch near-term products and services and revitalize brands.
  • Intervene to improve crucial innovation behaviors and processes.
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1. Identify Immediate Market Opportunities and Strategies

There are many frameworks, approaches, and philosophies for identifying new market opportunities. But when time is critical, Rivia takes the pragmatic approach.

The Rivia segmentation model is based on how likely and quickly consumers, customers, or clients will change their purchase behaviors. One segment is the "likely unawares"―people who are likely to purchase once made aware of the offer. The resulting revenue timeline based on this segment and five others clarifies whom to initially target and what will trigger them to act. 

Once we quantify the potential opportunity we then determine the relevant near-term strategies and tactics―product, service, brand, marketing, pricing, and channel/account―needed to capture as much of that potential revenue as possible.

The disciplines we use to identify immediate market opportunities and strategies include:

  • Consumer/Customer/Client Research
  • Competitive Research
  • New Product and Service Development
  • Brand Strategy and Experience
  • Channel/Account Strategy
  • Partner/Vendor Strategy and Management
  • Pricing
  • Marketing
  • Financial Analysis and Data Analytics
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2. Develop Near-Term New Products and Services and Revitalizing Brands

When developing new products and services and revitalizing brands the three most common problems we help to fix are:

A - Determining what to do
B - Creating new innovations
C - Speeding development

 

A - Determining what to do

Our Financial Momentum Model (FMM) quickly determines the right types of innovation and messaging needed for meeting business objectives and maximizing returns based on the brand’s current and future life-cycle stages.

In the FMM there are seven stages for a brand starting with introduction and ending with terminal decline. These stages can have dramatically different implications including whom to target, where to focus innovation and messaging, and what the expected returns are on investment. Each stage also has its own optimal growth strategy ranging from entering new categories to adjusting prices.

Besides using the FMM to correctly assess the status of the brand we also help our clients determine what new products and services to develop. Here, as everywhere, Rivia takes a pragmatic approach.

We have found working with individual companies and after analyzing innovation over the past 100 years that most companies already have the right ideas ranging from incremental to breakthrough for new products, services, and brands.

The problem is that organizations concurrently have too many other ideas under consideration that take focus and resources away from the right ones. So rather than make the problem worse by engaging in the often distracting exercise of creating out-of-the-box ideas with extremely low probabilities of success, our approach is designed to help a client focus on understanding, clarifying, and, most importantly, systematically prioritizing the ideas already known.

That being said, any completely new ideas showing promise that do arise are set aside to be addressed separately so as not to impede the ones offering the biggest impact the soonest.

The disciplines we use to support our work when determining what to do include:

  • New Product and Service Development
  • Brand Strategy and Experience
  • Channel Strategy and Management
  • Category Management
  • Sales and Account Management
  • Consumer/Customer/Client Research
  • Financial and Data Analytics
  • Marketing
  • Advertising
  • Pricing


B - Creating new innovations

We fill the gaps.

An urgent need to innovate might mean that certain knowledge, skills, and abilities are not present or available in sufficient quantity at a company.

The seasoned global team of Rivia specialists brings decades of experience working in many roles, disciplines, and a wide range of industries.

Individual Rivia partners have led innovation teams either full-time in prior jobs or on a temporary basis as consultants when a client needed time to build up its own capabilities but did not want to slow down innovation.

We have a large core and extended team with in-depth expertise in multiple disciplines. Our team can provide virtually any level of support and expertise ranging from a single subject matter expert for a day to complete cross-functional innovation teams for months or years.

In addition, Rivia partners have worked across many industries. They have especially deep expertise in consumer products, digital, financial services, health, and retail.

With this depth of experience, Rivia is able to fill just about any need when it’s time to innovate from designing a new digital device to creating a new product-brand architecture for a line of consumer packaged goods.

The disciplines we use to support our work when creating new innovations include:

  • New Product and Service Development
  • Brand Strategy and Experience
  • Channel Strategy and Management
  • Category Management
  • Sales and Account Management
  • Business Model Development
  • Vendor/Partner Management
  • Consumer/Customer/Client Research
  • Financial and Data Analytics
  • Product Design
  • Visual Identity
  • Verbal Identity (including Naming)
  • Marketing
  • Advertising
  • Pricing
  • Packaging
  • Employee Engagement
  • Operations and Supply Chain
  • Program/Project Management


C - Speeding development

Picking up the innovation pace requires intensive management. Our approach focuses attention in two areas.

Using critical paths, we systematically uncover, analyze, and constantly monitor the constraints or bottlenecks slowing down development and fix them fast.

We know where in the process to look first. For instance, in digital devices the most common critical path is the resolution of component specification issues between the design team and vendors. In consumer personal care products, creating the final packaging during the period between the approved product prototype and launch often becomes the critical path. As a result, we can focus on the areas most likely to slow development, anticipating problems rather than just reacting to them as they arise.

Secondly, we uncover weaknesses in the new product, service, or brand sooner. We continuously monitor the 18 factors in our Financial Momentum Model (FMM) that research and experience have proven to substantially improve innovation and brand success, such as relevance and clarity of message. Thus the likelihood is reduced of uncovering a significant problem late in development when fixing it, if even possible, is difficult, expensive, and delays the launch.

By helping to intensively manage the critical path and factors that drive success, we make successful new products, services, and brands happen faster.

The disciplines we use to support our work when speeding development include:

  • New Product and Service Development
  • Vendor/Partner Management
  • Operations and Supply Chain
  • Program/Project Management
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3. Intervene to improve crucial innovation behaviors and processes

Effective team and leadership behaviors and processes are essential for successful innovation.

When leaders and teams need to change behaviors fast, Rivia provides a rapid intervention. In as little as two weeks we assess the situation, make recommendations, help implement changes, and provide coaching to accelerate the needed changes.

In addition to immediate behavioral interventions, we improve the end-to-end innovation process over time by clarifying and streamlining decision-making.

More often than not, decision-making authority is not clear: no one person has sufficient power and authority and is closely involved enough to be reasonably held accountable for success or failure. Our frameworks and coaching help select the right decision maker and ensure they have the freedom to act without interference.

Rivia also conducts innovation and brand audits to identify the lessons learned from previous successes and failures. We codify these learnings into criteria to be used in decision points during the development process. These are specific points which those leading innovation determine if a new product, service, or brand should be continued in development, stopped for further refinement, or cancelled.

Research that a Rivia partner led conclusively demonstrates that learning from previous experiences, creating the optimal number of decision points in the process with the right criteria, and rigidly adhering to them reduces product development time by 50% or more, and will typically increase the revenue from new products by 200% to 600%.

Lastly, when leadership effectiveness needs to improve broadly across an organization, we partner with Impact International, a global award-winning leadership development firm. Its proven approach to behavioral change leverages learning through direct experience and practice.

The disciplines we use to support our work improving crucial innovation behaviors and processes include:

  • Auditing
  • Business Process Improvement
  • Leadership and Development
  • Organizational Development
  • Business Model Design and Development
  • Restructuring
  • Compensation Systems
  • Performance Management/Business Metrics
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