Shared Vision

As part of the merger of two European banking heavyweights, a current Rivia partner worked with senior management to assess which of the many brands within the two companies to prioritize, how to best position the core brands for maximum growth across the whole portfolio, and how to migrate brands where needed.

These outcomes were achieved through rigorous quantitative and qualitative research, detailed sizing of business options, and in-depth discussion about the available options for achieving the merged company’s vision, resulting in new communication campaigns.