Show Me The Money

A regional European bank had been acquired by a major global financial institution while still in the process of integrating acquisitions it had recently made itself. What was the bank to do with the various acquired brands and how could it best leverage the strengths of each business? A current Rivia partner conducted a thorough business, brand, and cultural audit which served as the basis for a brand building and brand transition platform. Cultural elements required particular consideration in this case since historically there had been extensive political tension between the countries of origin involved.

The current Rivia partner together with a team of consultants established a brand portfolio model to establish brand focus by bundling regional brands while keeping an appropriate distance from the umbrella brand where required.