What's In A Name?

Two international European IT consultancies with considerable ambitions to expand globally had locked arms and merged their businesses in order to more quickly achieve critical mass. As a plan emerged that the new entity would eventually carry the name of just one of the original businesses, the decision was clearly demotivating to those who perceived their company as being discontinued. What needed to happen to ensure that the new company would be embraced and supported by all?

A current Rivia partner led a series of workshops for senior and middle managers that formed the basis of developing a new brand identity—one that would focus on a shared business vision and on addressing key challenges of the market place instead of dwelling on internal issues and cultural differences. The workshops instilled the enthusiasm and positive energy necessary to move beyond the past while paving the way for the subsequently true integration.